Use case · Product marketing
Product marketing AI agent that calls buyers.
Recruits win-loss and research interviews by phone, tests positioning at real volume, and brings back what buyers said in the words they actually used.
Product preview
Connect this frame to the CMS image field “Product Image”.
Built around the conversations your buyers actually have.
The plays your team runs every day - handled end to end by an AI voice agent built for your industry.
Explore the platform›Industry fit
Built around the conversations your buyers actually have.
01
Win-loss recruiting
Works closed-won and closed-lost lists, gets buyers on the phone, and books the interview or runs the structured version itself.
02
Message testing
Puts the same positioning in front of hundreds of real buyers rather than twelve, and returns the objections and the language they used.
03
Launch and EOL calls
Calls the install base about a migration, a new tier, a price change or an end-of-life, and flags the accounts that react badly.
04
Verbatim, searchable
Every call transcribed and searchable, so a line in your messaging can be traced back to the buyers who actually said it.
Capabilities
Everything the agent does on the call,
built in.
Product preview
Connect this frame to the CMS image field “Product Image 2”.
Positioning validated on twelve conversations is not validated
The hardest input in product marketing is a real conversation with a real buyer, and it is gated entirely by whoever is willing to schedule one. Win-loss gets booked for six interviews and three show up. Research recruiting goes through an agency and comes back in a month. Launch messaging is tested against however many customer calls a PMM could personally sit on that quarter, and then it ships to the whole market.
Harmony.ai makes the calls. It works your closed-won and closed-lost lists, gets the buyer on the phone, and either books the interview straight into your calendar or runs a short structured conversation itself: why they chose, who else they looked at, what nearly stopped them, what they would tell a peer. It calls beta and early-access lists to confirm participation. After a launch it calls the accounts that adopted and the accounts that did not, and asks why. Every call is recorded and transcribed and searchable, so a claim in your messaging can be traced back to the buyers who actually said it.
The launch calls nobody has capacity for
A migration to a new version. A packaging change. An end-of-life on a tier people still run. A price increase. These are all install-base phone programs that get scoped in a launch plan, assigned to a team that already has a quarter of work, and then downgraded to an email nobody opens. Harmony.ai runs them at whatever volume the base requires, flags every account that reacts badly, and hands your CSMs a prioritized list of who to call personally.
Disclosed by default, consented, logged
By default the agent tells people it is an AI, and you can change that disclosure to fit your business and the rules in your country, such as US state AI disclosure laws or the EU AI Act's transparency rules. It records consent where your policy or jurisdiction requires it, respects calling windows and do-not-call requests, and writes every outcome back to your CRM. Research you cannot audit is not research.
Frequently asked questions
In Harmony.ai's case it is a voice agent that does product marketing's phone work: recruiting win-loss and research interviews, running structured buyer conversations, testing positioning at volume, and calling the install base through a launch, migration or end-of-life.
It can run the recruiting reliably and the structured interview well. Harmony.ai works your closed-won and closed-lost lists, reaches the buyer, and either books a human interview into your calendar or runs a short scripted conversation itself, with a full transcript either way.
You give the agent the positioning you want to test and the questions that matter, and it has the same conversation with a large sample of real buyers instead of a handful. You get the objections, the misreadings and the phrasing buyers used, rather than a survey score.
Yes, by default it tells people it is an AI. You can change that disclosure to fit your business and the rules in your country, such as US state AI disclosure laws or the EU AI Act's transparency rules. It also records consent where your policy or jurisdiction requires it, honors do-not-call requests immediately, and respects calling windows. Every call is recorded, transcribed and auditable by your team.
Yes. Recruiting is usually the bottleneck rather than the interview itself. Harmony.ai calls the segment you specify, explains the study, checks the screening criteria, and books qualified participants directly into the researcher's calendar, then confirms before the session.
Every conversation is recorded, transcribed and searchable, and outcomes are written back to your CRM against the account. You can search across a whole study for a phrase, a competitor name or an objection, and cite the specific calls behind a positioning decision.
Enterprise-grade security
Enterprise-grade AI infrastructure with built-in protection and security, data privacy, governance, permissions, and compliance.
SOC Type 2
We meet SOC 2 requirements to ensure secure and compliant management of data across all our systems.
GDPR
With our technical team based in Sweden, we operate under GDPR - the world's strictest standard for data privacy.
HIPAA
We safeguard your protected health information with HIPAA-compliant processes, policies, and technical controls.
ISO 27001
Harmony is fully certified with ISO 27001, the internationally recognized standard for information security management.