
Use case · Product marketing
Product marketing AI agent that calls buyers.
Recruits win-loss and research interviews by phone, tests positioning at real volume, and brings back what buyers said in the words they actually used.

Twelve customer calls is not research.
Most positioning is validated on whatever calls a PMM could personally book that quarter. harmony.ai makes the calls at the volume the question deserves.
Built around the conversations your buyers actually have.
The plays your team runs every day - handled end to end by an AI voice agent built for your industry.
Explore the platform›Positioning validated on twelve conversations is not validated
The hardest input in product marketing is a real conversation with a real buyer, and it is gated entirely by whoever is willing to schedule one. Win-loss gets booked for six interviews and three show up. Research recruiting goes through an agency and comes back in a month. Launch messaging is tested against however many customer calls a PMM could personally sit on that quarter, and then it ships to the whole market.
harmony.ai makes the calls. It works your closed-won and closed-lost lists, gets the buyer on the phone, and either books the interview straight into your calendar or runs a short structured conversation itself: why they chose, who else they looked at, what nearly stopped them, what they would tell a peer. It calls beta and early-access lists to confirm participation. After a launch it calls the accounts that adopted and the accounts that did not, and asks why. Every call is recorded and transcribed and searchable, so a claim in your messaging can be traced back to the buyers who actually said it.
The launch calls nobody has capacity for
A migration to a new version. A packaging change. An end-of-life on a tier people still run. A price increase. These are all install-base phone programs that get scoped in a launch plan, assigned to a team that already has a quarter of work, and then downgraded to an email nobody opens. harmony.ai runs them at whatever volume the base requires, flags every account that reacts badly, and hands your CSMs a prioritized list of who to call personally.
Disclosed, consented, logged
The agent identifies itself as an AI agent, records consent where your policy or jurisdiction requires it, respects calling windows and do-not-call requests, and writes every outcome back to your CRM. Research you cannot audit is not research.
Frequently asked questions
What is a product marketing AI agent?
Can AI run win-loss interviews?
How do you test messaging over the phone?
Does the agent say it is an AI?
Can it recruit customers for research interviews?
How do we get the insight out?
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