What is speed to lead?
Speed to lead is the time between a prospect raising their hand, by submitting a form or requesting a quote, and your first attempt to contact them. It is one of the strongest predictors of whether an inbound lead is ever reached and qualified.
The benchmark most teams use is under five minutes, and under one minute when an AI agent places the first call. Response time slips most on nights, weekends and busy days, which is exactly when many leads come in. Our article What is speed to lead? covers the research and the math, and the speed-to-lead calculator estimates what slow response costs you.