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Cost per qualified lead calculator

Work out what each contacted and qualified lead costs your SDR team today, then compare it with an AI calling plan using your own numbers.

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Your team today
Monthly numbers for the leads your SDRs call.
How many times a lead is dialed before your team gives up.
SDR cost
$
Salary, benefits and overhead divided by paid hours.
$
Dialer, data, phone numbers, call recording.
% of leads reached
% of contacted leads
AI calling scenario
Enter the plan price you are evaluating. Harmony.ai plans from $3K/month.
$
AI calling plans are priced on call minutes, so the cost grows with the leads and attempts you enter. Use the plan price quoted for this volume.
$
People or tools you would still pay for, such as the reps who take qualified handoffs.
% of leads reached
% of contacted leads
The AI rates match your current rates, so this compares cost only. Change them if you have your own test results.
Today
Cost per qualified lead
$115.00
Per contacted lead
$23.00
Monthly cost
$5,750
Qualified / month
50

Labor = 1,000 leads × 6 attempts ÷ 40 dials/hour × $35.00/hour = $5,250.00

Monthly cost = $5,250.00 labor + $500.00 tooling = $5,750.00

Contacted = 1,000 × 25% = 250; qualified = 250 × 20% = 50

Cost per qualified lead = $5,750.00 ÷ 50 = $115.00

With AI calling
Cost per qualified lead
$60.00
Per contacted lead
$12.00
Monthly cost
$3,000
Qualified / month
50

Monthly cost = $3,000.00 plan + $0.00 other = $3,000.00

Contacted = 1,000 × 25% = 250; qualified = 250 × 20% = 50

Cost per qualified lead = $3,000.00 ÷ 50 = $60.00

The AI scenario costs $55.00 less per qualified lead, and $2,750 less per month in total.6,000 dials at 40 an hour is 150 SDR dialing hours this month.
Talk to sales
Runs in your browser; nothing you enter is sent anywhere. Results are only as good as the inputs.

How the calculator works

It starts from the leads you call each month. Leads times call attempts gives total dials. Dials divided by dials per hour gives SDR hours, and hours times the loaded hourly cost gives labor; in headcount mode, labor is the number of SDRs times their monthly cost. Add tooling and you have the monthly cost. Contacted leads are leads times the contact rate, qualified leads are contacted leads times the qualification rate, and each cost per lead is the monthly cost divided by that count. The formula with your numbers is printed under each result.

Why cost per qualified lead beats cost per dial

Dials and talk time are easy to count and easy to inflate. Cost per qualified lead ties spend to the leads sales actually wants, so it is the number to compare when you change staffing, tools or calling hours. Track contact rate and qualification rate separately: the first tells you about reach and timing, the second about lead quality and the conversation itself.

About the AI scenario

The AI column uses the plan price you enter plus any cost you keep, such as the reps who take qualified handoffs. Harmony.ai plans start at $3K a month and are billed on call minutes, so enter the plan quoted for the volume above; at higher volume the plan costs more. Its contact and qualification rates start equal to yours, so the default comparison is cost only. If you have results from your own pilot, enter them; the calculator does not assume any uplift. To see what changes in practice, look at Harmony.ai AI SDR or Speed-to-Lead.

Frequently asked questions

Divide your total monthly calling cost, people plus tools, by the number of leads that met your qualification criteria that month. Qualified leads equal leads times contact rate times qualification rate.

Cost per contacted lead divides your cost by every lead you actually spoke with. Cost per qualified lead divides it only by the leads that met your criteria, so it is always equal or higher and closer to what pipeline really costs.

Use a loaded cost: salary, commission, benefits, payroll taxes, management and overhead. In hourly mode, divide that by paid hours. Leave the dialer and data costs out, because they have their own tooling field.

No. Both rates default to the ones you entered for your team, so the comparison shows cost only. Change them only if you have measured results from a pilot.

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